Search Engine Optimization (SEO) is a critical digital marketing strategy that helps your website rank higher in search engine results. It involves optimizing your site’s content, structure, and performance to ensure it meets search engine algorithms. Good SEO practices can lead to increased website traffic, better user experience, and ultimately, higher conversions. To succeed, you need a combination of on-page, off-page, and technical SEO, along with continuous monitoring and updates based on changing trends.